Founded in 2015 by a passionate mother-daughter duo, Joie Jewelry has proudly become a part of Toronto's vibrant small business community. Our story began ten years ago during a transformative journey from Montreal to Europe. During a layover in Paris, Natalia met with the general manager of Carrera y Carrera and fell in love with their exquisite jewelry, renowned for its unique craftsmanship and unmistakable style. This encounter sparked the desire to bring such elegance to North America, leading to the opening of the first Carrera y Carrera boutique on the continent.
At Joie Jewelry, we have curated a selection of some of the most interesting and unique pieces from around the world, with a primary focus on European and Canadian jewelry. Our collection features beloved brands such as TOUS, Les Néréides, and UNO de 50, each offering distinctive pieces that resonate with women who possess a strong sense of style and personality.
Our goal is to bring you JOIE (joy in French) — from the moment you land on our website, through the happy dance you do when you receive your package, to every time you adorn yourself with our jewels. It’s all about PURE JOY.
As a family-owned business, we also cherish the sacred bond between mothers and daughters. We've thoughtfully selected pieces that make perfect gifts for your loved ones, celebrating the beauty of these relationships. At Joie Jewelry, every piece tells a story, just like our customers — unique, vibrant, and full of life.
